The Chua Thian Poh Public Lecture is an annual key event under Chua Thian Poh Entrepreneurship Education Fund. In support of Mr Chua's philanthropic contribution, this event aims to raise community awareness and interest to the current trends and latest topics in entrepreneurship studies and development.

As a result of the tremendous changes in the global economy, partially driven through growth in China, global business practices will have to undergo substantial changes. Invariably, entrepreneurs in other parts of the world will have to adjust their economic calculus to include China and the emerging Chinese global players.

This Public Lecture will be delivered by distinguished speaker, Professor Jean-Pierre Jeannet. The lecture will cover the impact of these developments in China on global strategies, global marketing and entrepreneurial behaviour in other countries.

Join us as Professor Jeannet addresses the issues from the vantage point of what we might expect from Chinese players, and how we could respond to these challenges.

Distinguished Speaker
Professor Jean-Pierre Jeannet is currently the F.W. Olin Distinguished Professor of Global Business at Babson College, Wellesley, USA. where he previously also acted as the Director of the William F. Glavin Center for Global Management and for the Europe Institute. He currently is the Faculty Director of Babson's Global Entrepreneurship Program (GEP) delivered jointly with Zhejiang University in Hangzhou and EM Lyon of France. He also has a dual appointment as Professor of Global Marketing and Strategy also at IMD, Lausanne, Switzerland.

Professor Jeannet has published many books. cases, and articles on global business and global marketing strategies. As a consultant, he has worked with many international firms such as AVEBE, Coutts, Deloitte, DSM, Huntsman Chemicals, ICI, Lego, Nokia, Novartis, MerckSerono, Roche, Siemens, Swatch and Zeneca.

Visit http://www.ntu.edu.sg/CTP_Events for more info and registration.